Fairtrade is about better prices, decent working conditions, local sustainability, and fair terms of trade for farmers and workers in the developing world.

By requiring companies to pay sustainable prices, Fairtrade addresses the injustices of conventional trade, which traditionally discriminates against the poorest, weakest producers. It enables them to improve their position and have more control over their lives.

Fairtrade delivers a better deal for farmers and producers in the developing world through:

A fair and stable price for their produce
Security of long-term contracts
Investment in local community development
Improved working conditions
Environmentally sustainable farming methods
Support in gaining the knowledge and skills needed to operate successfully in the global economy

The Rainforest Alliance works to conserve biodiversity and ensure sustainable livelihoods by transforming land-use practices, business practices and consumer behavior.

The Rainforest Alliance works with people whose livelihoods depend on the land, helping them transform the way they grow food, harvest wood and host travelers. It involves businesses and consumers worldwide in the efforts to bring responsibly produced goods and services to a global marketplace where the demand for sustainability is growing steadily.

Farms that meet the comprehensive criteria of the Sustainable Agriculture Network earn the right to use the Rainforest Alliance Certified™ seal.